ROOTS
Client: Orchard Supply Hardware
Director: Bruce McFarlan/Reelworks Animation
Agency: Gilleran Supply Company
One of a four-spot campaign I animated for Reelworks Animation. Designs were created by illustrator Peter Hoey, and I developed the animation. The final scene was created by taking the flat images of the boxcars and animating them away from the camera in 3D space using After Effects.